Success Pillar 5: Marketing and Traffic

Traffic is the lifeblood of any business. When it comes to the topic of online traffic, you could search online for days and still find new products that will teach you the “new best way” to drive tons of traffic to your website. The truth of it is, if you bulk up the information, traffic can be grouped into 3 categories: Link Building, SEO and Advertising.

1) Link Building: Link building not only increases your traffic, but has the added bonus of increasing your SEO. Link buiding, put simply, is the activity of producing and publishing content online in order to increase the number of links pointing back at your site. There are many many ways of doing this and I will share with you my favorite ones: Articles Marketing, Video Marketing, Hubpage/Squidoo marketing (if you don’t know what this means, don’t worry) and finally, Forum participation.

2) SEO: SEO stands for Search Engine Optimization and means to optimize your web content for the search engines (like Google). Done properly, this will generate a large amount of free traffic from the different search engines.

Just to give an example: I created a small website for my real estate business about 3 years back. I optimized the content for a particular keyword and published a few articles about the topic to build links. Ever since the website appears on the first page of Google, that website has been receiving 20-30 hits per day and generating 2-3 leads a day. And I only spent a few hours creating and optimizing that site. I’m not saying that it’s always that easy, but once you get there it’s a breath of fresh air.

Link building for SEO: Links are like votes for your site. The more links you have, the more you have authority and search engines look for authority sites. So as you put effort in your link building for traffic, you are also building vote towards your site which will lead to better ranking in the search engines.

3) Advertising: The are 2 ways to advertise: Free and Paid. Free advertising is like posting ads on craigslist. A good example of paid advertising is the Google sponsored results or PPC (pay per click). This topic is very broad and surpasses the scope of this article. I would definitely recommend focusing on link building at the beginning. PPC is quite complex and for someone that doesn’t know how to do it, it can be quite costly. I’ve personally burned a few hundred dollars in a few days on Google PPC without much to show for it. PPC, done well, will drive a lot of traffic to your website in very little time.

So there you have it, the 5 pillars of how to build a successful online business. If there are things in this article that you did not understand, please be assured that everything will come together soon.

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To your Success,